Optimizing Sales Performance Through Technology and Analytics
Optimizing Sales Performance Through Technology and Analytics
About Me
Hi, I'm Luke!
With over ten years in the sales industry, I've blended my passion for technology with my love for sales to create streamlined, efficient processes that empower teams to perform at their best.
Starting in traditional sales, I quickly developed a knack for understanding what drives success. This curiosity led me to dive deeper into sales operations, where I've crafted and optimized customer relationship management systems, designed effective workflows, and provided key insights that help teams achieve their goals.
My analytics and data visualization background has been instrumental in driving these improvements, and I've enjoyed translating complex data into actionable strategies. Whether it's collaborating across departments or fine-tuning the details, I thrive on making things work better.
Outside of work, I'm always exploring new ways to blend technology and sales, constantly learning, and looking for the next challenge to tackle.
Resume
Dynamic and seasoned Sales Operations Manager with a decade-spanning track record of driving sales excellence and operational efficiency. Adept in all facets of sales, sales support, and sales operations, focusing on data analytics and process enhancement. Demonstrated leadership prowess in steering large-scale projects to success. Proficient in Salesforce administration, data management, and crafting insightful data visualizations. Ready to leverage expertise to elevate organizational performance and propel business growth.
Experience
Spiro, GES Company
Sales Operations Manager
Feb 2022 - Present
Data Analytics & Visualization: Conducted over 100 ad-hoc analyses to support executive decision-making, delivering insights into market trends, sales performance, and strategic opportunities. Developed and maintained over 50 Salesforce dashboards, enhancing visibility into key metrics for the global sales organization, resulting in a 25% increase in actionable insights.
Certified Salesforce Administrator: 6 years of in-depth experience in Sales Cloud, including conducting over 20 global Salesforce training sessions annually. Specialized in Salesforce Flow developments, platform, and user interface configurations, achieving a 30% reduction in manual tasks.
Leadership: Collaborated with executives to define and refine KPIs, leading the establishment of robust sales tracking mechanisms aligned with organizational objectives, contributing to a 15% improvement in sales performance tracking accuracy.
Presentations & Communication: Delivered over 50 clear and compelling presentations for QBR, ELT, and BOD, presenting findings that facilitated informed decision-making and drove actionable strategies, resulting in a 20% increase in strategic initiatives.
Project Management: Served as a project manager for the development and implementation of the sales tech stack life cycle, including Salesforce configurations, Monday.com Integration, LinkedIn Nav, ZoomInfo, Marketo, and more, managing projects that led to a 40% improvement in sales process efficiency.
Process Improvement: Configured over 100 API calls and managed system integrations, ensuring seamless data flow and interoperability across various platforms, which enhanced efficiency and effectiveness in sales operations by 35%.
Omnicell
Associate Business Analyst
May 2021 - Feb 2022 (9 month)
Remote
Data Analytics & Visualization: Develop and maintain Tableau dashboards providing comprehensive insights into sales performance, trends, and opportunities.
Sales Forecasting: Lead the reporting and monitoring of the revenue forecast process, ensuring accuracy and timeliness in delivering actionable insights to key stakeholders.
Process Improvement: Drive efficiency and scalability by initiating and managing the SoGo Survey ETL automation process using PowerShell, SAP, and SQL server tools, streamlining data collection and analysis procedures.
Cross-functional collaboration: Collaborate closely with sales, marketing, and finance teams to provide actionable insights and to ensure seamless utilization across all platforms.
Sales Booking Analyst
May 2018 -May 2020 (2 years 1 month)
Contract Accuracy Enhancement: Spearheaded efforts to ensure meticulous contract accuracy, aiming for 100% precision. Leverage your attention to detail and analytical prowess to achieve and surpass our target, with a track record of achieving 99.8% accuracy in sales bookings.
Operational Efficiency Improvement: Identify opportunities to streamline processes and enhance efficiency within the sales finance domain. Utilize your expertise to design and implement innovative solutions, such as the development of a new ticketing tracking system in Tableau, resulting in notable improvements in operational efficiency.
Turn-around Time Reduction: Implement strategies to significantly reduce the turn-around time of requests, optimizing workflow and enhancing overall productivity. Utilize your analytical skills to identify bottlenecks and implement solutions, resulting in a remarkable 33% decrease in turnaround time.
Salesforce Integration Development: Collaborate closely with cross-functional teams to assist in Salesforce (SFDC) integration efforts, playing a pivotal role as a Quality Assurance (QA) Tester. Apply your meticulous attention to detail to ensure seamless integration and alignment with organizational objectives.
United Rentals Inc.
Corporate Inside Sales/Sales Support
March 2016 – April 2018 (2 years)
Customer Service: Provided direct support in the ongoing development of existing and prospective customers by identifying and addressing their needs, ensuring customer satisfaction, and driving revenue growth.
Account Management: Managed customer accounts and relationships, developing personalized sales strategies contributing to a significant revenue increase.
Sales: Achieved $2.1 million in revenue over the tenure, with an average of 400 contracts per month and a 50% conversion rate, demonstrating solid sales acumen and client management skills.
Team Collaboration & Leadership: Recognized for outstanding performance and teamwork, receiving the “Finest Employee” award for exceptional sales operations and customer service contributions. Collaborated closely with the sales team and other departments to streamline processes, enhance customer experience, and support the overall sales strategy.
Enterprise Rent-A-Car, Tampa, FL
Assistant Sales Manager
May 2012 – March 2016 (3 years 9 months)
Branch Management: Oversaw daily branch operations, ensuring all processes ran smoothly and efficiently while maintaining a high standard of customer service.
Sales Management & Strategy: Strategized and implemented sales initiatives that resulted in a 10% monthly sales increase, directly contributing to the branch's overall growth and profitability. Led efforts to expand the branch’s fleet by 30%, optimizing vehicle availability to meet customer demand and improve service levels.
Customer Service: Achieved an 82% customer satisfaction score by fostering a customer-first culture, addressing client concerns promptly, and enhancing the overall rental experience.
Team Collaboration & Leadership: Supervised and mentored a team of sales associates, providing training and support to drive performance and achieve sales targets. Worked closely with senior management to analyze market trends, forecast demand, and develop strategies to stay ahead of the competition.
Certifications
Portfolio